The only way I'll understand that you haven't yet heard of Mojave is if you have been relaxing on some remote beach without WiFi for the last couple of days. The "Mojave Experiment" was a marketing idea that Microsoft put into action about two weeks ago, and recently received a huge amount of coverage. Over the course of three days, Microsoft showed 120 Mac, Linux, Windows XP, and Windows 2000 users in San Francisco an HP Pavilion DV 2000 with 2GB of RAM that had on it a "new" version of Windows, codenamed "Mojave."
When asked about their experience with Mojave, over 90 percent said they were impressed with what they saw. That's when Microsoft told them they had actually been using Windows Vista all along. The software giant found a very simple way to show users who had heard bad things about Vista that, given the chance, Vista would not only be found to be acceptable, but the majority would see it as a great operating system.
Read more @ Ars
Check out the Microsoft Mojave web site.
The ad campaign for the Mojave project has also started.
