Microsoft Press has posted a number of examples of the "I'm a PC" and "Life Without Walls" ads on the PressPass site.  The I'm a PC campaign will try to redefine the Apple created PC stereotype while the Life Without Walls campaign dives deeper into the world of Windows.  The campaign is introduced by a Windows vs Walls ad that explains the Windows "approach to life."

This epic struggle explains why we make what we make and do what we do. The thing that get us out of bed every day is the prospect of creating pathways above, below, around and through walls. To start a dialogue between hundreds of devices, billions of people and a world of ideas. To lift up the smallest of us. And catapult the most audacious of us. But, most importantly, to connect all of us to the four corners of our own didigal lives and to each other. To go on doing the little stuff, the big stuff, the crazy stuff and the ridiculously necessary stuff. On our own or together. This is more than software we're talking about. It's an approach to life. An approach dedicated to engineering the absence of anything that might stand in the way...of life. Today, more than one billion people worldwide have Windows. Which is just another way of saying we have each other.

I especially like the second to last line, "An approach dedicated to engineering the absence of anything that might stand in the way...of life." Sounds deep. It sure makes a company that has a reputation of putting up all kinds of walls around its users sound bad.

Aside from the print advertisements Microsoft says it is launching new television ads starting today.

 View gallery of I'm a PC

 View gallery of Life Without Walls

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